Grosvenor Lodge & Fairdene Lodge Case Study

Grosvenor Lodge & Fairdene Lodge

Case Study

Grosvenor Lodge & Fairdene Lodge

Nestled in Hove are two care homes owned by Maria, a wonder woman who has used the family philosophy to maintain a caring culture at both establishments. Both Fairdene and Grosvenor specialise in dementia care, with an emphasis on promoting independence for residents so as not to compromise their quality of life.

Maria approached us in early 2017 when she decided that new websites were needed for both care homes. We proposed that we built two similar and responsive WordPress websites, fully optimised for search engines, that showed off all the homes had to offer. We got to work, first on Grosvenor and then on Fairdene, and the result is two stunning websites with blog capacity for ongoing SEO.

Services we have provided to Grosvenor Lodge and Fairdene Lodge

Wordpress Web Build
SEO
Content Management (Blog Entries)
Social Media Management

Challenges

The main challenge for this project was making the websites similar, but not carbon copies of each other. Obviously the pictures differed, but we also used colours to differentiate the two, and we made sure the copy was tailored specifically to each home, despite their values and services being virtually the same.

It was also essential that we dealt with the subject matter sensitively, so we had to ensure we checked and double checked our copy for appropriate language and correct terminology.

Results

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Ongoing

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More Detail

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