A look at how 2016 digital marketing trends are shaping up
The first quarter of 2016 is on the home straight, and with big things predicted for this year, we look at what 2016 trends are…well, trending!
In a constant effort to attract a young audience, brands have turned to the language of emoji’s to grab their attention. These little faces populate the texts and social media updates of many a post-2000 child, and brands are hoping wink faces and heart eyes may be the key to reaching this market. An example of this is Peta, who launched a campaign called ‘Beyond Words’, using emoji’s to create images that spoke out against animal cruelty. The campaign used a text bubble to ask supporters to text them a heart emoji to ‘take action’. Those who engaged were signed up to Peta mobile alerts, and encouraged to share the organisations video on social media.
With more and more people asking their smartphones a question aloud in order to search the internet, the results have to adapt. Ages 16-24 are the most likely to be asking their mobiles questions as opposed to typing their search, and this is because it’s much quicker. The difference with voice search is that the searches are often posed as questions, starting with words like How, Why, When, Where and What. In terms of SEO, this means that your content needs to include phrases that start with these words if you want them have a chance of ranking highly in voice search results.
Facebook has seen a big rise in video content in the past few years, and this is certainly the way that marketing is heading when it comes to adverts. In this Netflix era, people love to watch something on demand, which is why video marketing has taken off so well. Videos have been proven to be 6x more effective than text alone, and 70% of people are more likely to make a purchase after watching one. These statistics speak for themselves, and video advertising is definitely here to stay. Live streaming formats like Periscope are also a rising star in the marketing world, with business’ broadcasting live to their customer.
Last year, Google confirmed that searches on smartphones had now overtaken desktop, which is a huge leap in the internet world. This further reinforces the need for companies to ensure that their websites and marketing are designed for mobiles as well as desktop computers. This means websites need to be responsive for smaller screens, or it will fall by the wayside to businesses who want to target mobile users. Seeing as they makes up a large number of consumers, it’s something you’d be silly not to consider.
This may seem an obvious one, but can sometimes get forgotten. On the internet, everyone has a voice, and the power of the opinion is rising to new heights thanks for Twitter and Facebook. Marketers, however, can use this to their advantage by letting the customer experience speak for them. If someone has good feedback on a business, their friends and family are more likely to be interested. A simple concept, but one that’s certainly growing in 2016.
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