Hit Refresh looks at the basics of creating a digital marketing strategy
Creating a digital marketing strategy is something that, as a business owner, you’re told is important. However, it can be hard to work out the best way of understanding and creating a digital marketing strategy for your business. The keys to digital marketing success will vary from business to business, but there’s a few basic ingredients that will get you well on your way to creating a digital marketing strategy that will propel your venture forward.
Take note of the situation before you start
The first question to ask yourself when you’re creating a digital marketing strategy should always be ‘where are we now?’ Take a look at your current website views, Facebook engagement, Twitter followers, the amount of people who open your email newsletters. These observations will come in very handy when it comes to evaluating the success of your strategy.
Goals, goals, goals.
Quite naturally, the second question you should ask is ‘where would we like to be?’ Setting goals in this way is the only way you’ll know what areas to work on. It may be higher social media engagement, more industry recognition, increased sales from your website, more people through your door, or all of the above.
Identify your customer
Really get to know your audience. Age group, likes, dislikes, occupations, locations – all these things will help tailor your strategy. Get inside their minds and work out how your digital marketing can appeal to them.
How much have you got to play with? Think about what you need to achieve your goals – do you need a graphic designer, a web developer, advertising space? Budget for these expenses, and do some price comparison.
Research how you’re going to achieve the goals you’ve set, and action these things. This could be by ensuring you post every day on social media, running a competition to attract email subscribers or redesigning your website. Work out what your ‘calls-to-action’ will be – these are images or text that prompts people to take action – request a product demo, subscribe to a newsletter, or take advantage of an offer, for example.
Reflection and Analysis
Regularly looking at how your digital marketing is affecting your business is essential. Creating a marketing strategy isn’t a one off thing – it’s something that can be changed and modified to reflect how the action you’ve taken is working. It takes trial and error sometimes, but it should all be in order to achieve your initial goals.
Creating a digital marketing strategy is a fantastic way to get on track with what you want to achieve online, but ultimately, you cannot always predict how customers behave, so it’s an ongoing project. The tips above will kickstart your digital marketing journey, and help your business find its way to success online.
Hit Refresh help businesses with creating digital marketing strategies in Worthing and across Sussex – get in touch via our contact page to find out more.
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