Hit Refresh tackle SEO in Worthing and Sussex
SEO (search engine optimisation) is a huge part of digital marketing, but it’s the part that gets a lot of people stumped. With so many rules and theories as to what works, it can be hard to know where to start, especially if you’re trying to keep on top of all the other digital marketing demands too. That’s why Hit Refresh offer help with SEO in Worthing and Sussex.
So, what is SEO? According to Wikipedia, it’s the ‘process of affecting the visibility of a website in a web search engine’s unpaid results’. This means means that if the search engine optimisation on your website is good, you’ll be ranked higher in the results of say, a Google search of keywords and phrases that are relevant to your business. The ideal situation is to be on the first page of Google.
The way Hit Refresh go about SEO is mainly through content. Well written, engaging content that naturally incorperates key words and phrases is what we find works best, both through web copy, and a regularly updated blog. It’s really not enough to stuff your content so full of keywords that it barely reads normally, however tempting, Sprinkling your keywords and phrases within what you have to say will get picked up by search engines, but your content/blog post must be engaging.
There are many businesses that Hit Refresh have helped with SEO in Worthing and Sussex, including The Beach House and The Corner House, who now appear at the top of Google’s first page under relevant search terms. Alexander also enjoy good Google rankings through the copy and content. If you’re in the Worthing or Sussex area, find out how how Hit Refresh could help your business with SEO and propel your website straight into Google’s good books on 01903 823843 or via our contact page.
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