It’s our job to ensure our client’s websites are as compliant as they can be
When it comes to the performance of the websites we build and maintain, it’s of high importance to us that we keep our fingers on the pulse in new rules, technology and best practice. This is why we’ve recently contacted all our web clients about SSL Certificates, to reflect the recent change in Google’s approach to SSL certified websites.
What is an SSL Certificate?
SSL itself stands for Secure Socket Layer, and it’s this certification that puts the ‘s’ (for Secure) into https that precedes a website’s domain. It’s what gives sites the green padlock when you visit it, to tell you it’s secure to enter data and make transactions on.
Who needs one and why?
It’s recommended that any site that collects data (not just ones that deals with monetary transactions) should have an SSL certificate. If you’ve got any sort of form on your site that asks for names, addresses, phone numbers or emails addresses, having the certification assures anyone entering their details that you’ve taken the necessary steps to prevent them from hacking and fraud. It’s a mark of respectability and trustworthiness – who doesn’t want that for their business?
What happens if you don’t get an SSL certificate
When people try to fill in your web forms, Google may alert them to your site being ‘unsecure’, and accompany this with a red padlock as a warning. This may mean potential customers/clients don’t fill in the form, or go elsewhere. They’ll also be giving priority to https:// websites in terms of SEO too – meaning you’ll be coming up a lot lower in search results if you’re still only http://
Presenting our clients as secure, trustworthy enterprises online is what we do best, so naturally SSL certificates are something we’ve been quick to make our clients aware of the change in Google’s stance on the matter, and have successfully switched over many of the websites we look after already.
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